Markerstudy Insurance Services Limited Cookie Policy

This policy sets out the types of cookies we use when you use our website.

What are Cookies and Other Technologies?

A cookie is a small file that identifies the websites you’ve visited and stores browsing information. Cookies allow a device to be identified as corresponding to one that has accessed or visited another website previously.  This allows us to recognise you as a unique user, remember information such as your language preference or login information. It also provides us with information about how you use our website.

Different types of cookies are used to do different things. These include letting you move easily between pages on a website, remembering your preferences or helping us identify ways to improve your experience.  Others are used to provide you with advertising personalised to your interests or to measure the number of visits and the most popular pages.

In addition to cookies, we may utilise web beacons, pixel tags, action tags or similar technologies to help us offer you the best service.  We may also use web beacons and pixel tags in emails we send to you, these are commonly used on the Internet and do not harm your device.

How to stop or control Cookies?

When you first visit our site, you will be presented with a pop-up where you can choose to accept only strictly necessary cookies, or you can choose to also allow us to use optional cookies. 

Once accepted you can stop cookies from being deployed on your device by using the link below.  Please be aware that restricting or deleting certain cookies can result in difficulties when navigating around websites.

Alternatively, most web browsers allow control of cookies through the browser settings. However, since this will include disabling strictly necessary cookies, our website features may not function as a result.

Find out how to manage cookies on popular browsers:

To find out information relating to other browsers, please visit the browsers developer’s website.

Are there different types of Cookies?

Yes, there are different types of cookies. Cookies are divided into First Party and Third Party cookies, and "session" and "persistent" cookies:

  • First Party cookies are set and controlled by the operator of the website
  • Third Party cookies such as Facebook, for example, display advertisements and allow social sharing features
  • Session Cookies are only there when you are on our website. When you leave our website the cookie is removed
  • Persistent Cookies which exist on your device until a fixed future date.

How do we use Cookies?

We use four categories of cookies on our websites:

  • Strictly Necessary
  • Functional
  • Performance
  • Marketing

We use strictly necessary cookies to make our website work and to keep your information safe. If you give your consent, we use optional analytics cookies to understand how you use our site and marketing cookies to personalise your experience. The type of information we collect may include your internet service provider’s name and details about the pages you accessed.

As detailed in our Privacy Policy, we may disclose anonymous data such as visitor trends, to third parties, for research and statistical purposes.  This helps us optimise our websites and provide targeted advertising.

From time to time, we may also analyse IP addresses, user agent strings or other anonymous data sources.

Third party suppliers

We work with third-party suppliers who place cookies on your device and report on "web analytics" information. Where such information is made available to us, we have listed these cookies in the tables below.

In addition, we engage third party advertisers and advertising networks to place targeted advertisement cookies.  This means that data collected through these cookies will be shared with such parties in order that they can select and serve relevant adverts to you and others.  We may also use combined information to help advertisers reach the kind of audience we want to target.

Although our use of data is covered by this policy. Third Party use of data is covered by the third party’s cookie/privacy policy. The following tables show the relevant company's websites where these policies can be found.

Cookies we use

Below you can find more information about the individual cookies we use and the purposes for which we use them in the associated tables below.

Key Third Party Providers

Our site may use some of the providers outlined below.

We may also use some of these providers for tracking your usage of our sites. Any tracking may be in the form of pixels, web beacons or similar technologies. These third parties may have access to limited personal data.  This data is used only to provide us with services such as analysis of how our site is used and the third parties do not have permission to disclose or use the information for any other purposes.

Provider

How we and our partners use data

Google Analytics

To track and monitor the use of our websites.  This data is shared with other Google services and may be used to provide targeted advertising on the Google platform, if you consent to the cookies outlined in the tables above.

For more information please see: https://support.google.com/

DoubleClick

 

For online advertising services, to serve our internet advertisements on other sites. Some of our webpages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction, if you consent to the cookies outlined in the tables above.

Meta/Meta Pixel (Facebook/Instagram/Pinterest)

To track quotes and sales, this tool may be used to provide targeted advertising on the Facebook and Instagram platform, if you consent to the cookies outlined in the tables above.

If you consent to a Meta Pixel, it can remember the products you are interested in. They can track which pages you look at, what you click on, and if you buy a product. They are also used to make sure we don't show you adverts for things you've already bought and find out if our marketing was successful. We also use these to help target relevant customers.

Adobe

Adobe Target is our website optimisation supplier. The cookies are used to store the page variants assigned to a user for performance testing to ensure the user gets a consistent experience.

Adobe Analytics is a web analytics service and allows us to measure use of the website.

Both of these services are only activated if you consent to the cookies outlined in the tables above.

Microsoft Ads

Conversion tracking to track quotes and sales, if you consent to the cookies outlined in the tables above.

Pinterest

Conversion tracking to track quotes and sales, if you consent to the cookies outlined in the tables above.

X (Previously Twitter)

Conversion tracking to track quotes and sales, if you consent to the cookies outlined in the tables above.

Microsoft Clarity

 

To analyse user behaviour, this tool identifies how users interact with a website, if you consent to the cookies outlined in the tables above.

Supported features include:

·        Session Recordings

·        Heatmaps

·        Machine Learning insights

Glassbox

To record your interaction on a website. Including recording mouse clicks, mouse movements, page scrolling, and text entered into web forms. This data is used to research into the usage of a website and allows us to implement improvements based on this research, if you consent to the cookies outlined in the tables above.

OptinMonster

Provides pop up offer banners, when triggered by user actions, if you consent to the cookies outlined in the tables above.

Twilio/WhosOn

To facilitate a live chat function on a website.

Ping Identity

 

Provides an authentication platform for websites. If you log in, log out or change your log in details on websites, it will use tools provided by Ping Identity.

Learn more about Cookies

For further information about cookies visit www.aboutcookies.org or www.allaboutcookies.org.

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry, which can be found at www.youronlinechoices.eu. The guide contains an explanation of the Internet Advertising Bureau's self-regulatory scheme to allow you greater control of the advertising you see.

Cookie Policy updates

We keep our Cookie Policy under review, when we add or delete Cookies we will update this policy.

This Cookie Policy was last updated on: [18/06/2024]