Our vision and values

Our Vision is to be the most trusted General Insurance Services Provider by delivering on our promises and offering innovative, value-driven products and solutions to customers.

Our Mission is to unite all colleagues within our group to strive to reach their potential and support our goal of putting the customer first.

We want to be a group that achieves sustainable and profitable growth, nurtures differences, grasps all opportunities and embraces change – with a view to building a legacy for the future.

We have introduced a Customer Charter to help ensure our customers are always well looked after. Our six promises are:  Consider the customer's needs; Provide an efficient and accessible service; Be fair, honest and transparent; Be realistic; Strive to protect our customers and our business from fraudulent activity; Innovate and improve.

Our overall goal is to measure and continually improve our service, as well as meet required FCA guidelines. And because the quality of the service we deliver ultimately depends on our people, we are committed to extensively training staff through our own dedicated Talent Development team, and recruiting those with the right skills and attitude from the outset.